Frequently Asked Questions
1. Is Bolster a digital marketing firm?
No, Bolster is not exclusively a digital or online marketing firm. Bolster focuses on the all-encompassing marketing strategies for your business, including "The Four Ps of Marketing" - price, product, place, and promotion. We act as a business-focused partner, assisting you not only on the promotion of your business but also on maximizing business decisions and practices.
2. Is Bolster an ad agency?
No, Bolster is not an advertising agency. While Bolster will provide photography, minor graphics, and content for social media, Bolster acts as a coordinator or broker for services requiring technical experts. We work with many experts, including graphic designers, photographers, and videographers, and we match you with the experts best suited for your needs. We then coordinate with those experts on your behalf.
3. Why do I need Bolster to tell me the best ways to spend my marketing dollars?
Owners and managers are busy with countless tasks. Information might not be logged, attention gets diverted, processes fall by the wayside with employee turnover, and things have possibly changed over time. Bolster is here to give attention to marketing matters with fresh eyes. We're here to present our findings to you in an unbiased manner and to present impartial opinions about value alignment, customer behavior, customer service processes, previous marketing efforts, etc. We take the time to get to know your company and to present ideas on how to improve your marketing within your budget.
4. How invasive is the process?
For our Marketing & Development Plan services, we usually want to meet with - or at least survey - anyone who is involved with customers. We also need to know your company's pricing, annual revenues, marketing expenditures, and marketing budget. Why? Because we need to know how your prices stand within your market, how much you hold of market share, how much has been spent on each marketing and advertising expense, and how to set goals for increasing revenue.
5. How do I start working with Bolster?
First, you will meet with a Bolster representative to discuss your needs, your ideas, and your concerns. From there, Bolster will create a proposal based on what you want to accomplish. Our proposals are detailed and will lay out the proposed services, the anticipated schedule, and all deliverables. From there, you can accept the proposal or propose any revisions. After the proposal has been accepted, your Bolster representative will send you the contract to sign.
6. What is the payment structure?
Since our specialty is monthly marketing management, we usually create 6- or 12-month contracts for our clients, and they pay us on a monthly basis. Our monthly payment plans allow our clients to break the cost of marketing services down into manageable payments. All clients are invoiced via email and can pay online or via check.
For one-time projects, we create contracts based upon the scope of the project. The contract will detail the project’s deliverables and schedule. To initiate services, a down payment is required, which is outlined in the contract, as well as the proposal.