Content Creation
What is “content”?
Content includes the copywriting, data, graphics, photos, and videos you create for your business. Content can be used to educate, delight, inform, and attract your audience. Content can be used in a variety of media including, blog posts, social media posts, emails, press releases, brochures, case studies, white papers, presentations, etc.
Why create content?
You need to create content to tell your story, attract attention to your business, educate potential customers about your services or product, and keep clients updated and interested. Content can be refined and repurposed into different forms (e.g. from a blog post into a printed brochure or social media post).
When it comes to digital content, search engine spiders or bots “crawl” and analyze content you upload to your website, blog, social media, forums, etc. to understand and validate that information and then use that content to provide answers to internet searches. The more useful your content is, the more search engines reward your content by placing it closer to the top of search results, which makes it easier for internet users to find you.
Forms of Content
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Blog posts reign supreme in the world of content. They are the best way to educate visitors and increase your SEO (search engine optimization). Blog posts provide more content for those spiders/bots to crawl, while also providing valuable information to current and potential customers. Blog posts and case studies are especially useful for B2B businesses that have long sales cycle, since it gives potential buyers more information to consider during their decision-making stage.
What to put in blog format?
Product or service information
Updates or news
Event promotion or recap
Employee spotlights
Press releases
Tips or advice
Educational content
History of the company
Where do I use this content?
Website
Facebook
LinkedIn
Guest blogs on other sites
Repurposed for presentations, video content, and brochures
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Case studies are written essays or narratives that describe the outcome of a project or job. A case study can be in the form of a blog or posted to a certain page on your site. Case Studies are useful for potential customers to get to know more about your business and how you’ve performed work for other customers.
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Item description
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Eye-catching photography and graphics help you illustrate your message and are a must-have for any form of marketing: social media, brochures, website, and more.
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Videos provide a direct and personal way to communicate. With TikTok’s popularity, video content is a great addition to your marketing.
Pricing
One-time project
Price for a single blog post or case study project. For the price of regular, monthly blog posts, see below.
$185
Per ~500-word Post
$250
Per ~1,000-word Post
Monthly Services
Climb in the rankings by bolstering your site with useful, SEO-driven content through our monthly blogging services.
$150
Per ~500-word Post
$215
Per ~1,000-word Post
~500-Word Post
Good for:
News and Updates
Press Releases
Case Studies
Employee Spotlights
Event Promotion
~1,000-Word Post
Example Blog Post
Good for:
Company History
Case Studies
Product Overview
Topic Deep-Dive
SEO-driven topics
What to put in blog format?
Product or service information
Updates or news
Event promotion or recap
Employee spotlights
Press releases
Tips or advice
Educational content
History of the company
Where do I use this content?
Website
Facebook
LinkedIn
Guest blogs on other sites
Repurposed for presentations, video content, and brochures